BLOOD - NEW YEAR's RESOLUTIONS

People want to give blood.

But come Christmas the fun and festivities come first. So blood stocks drop dramatically around this time. Problem.

The idea was to leverage New Year's resolutions instead. People create resolutions every year and want stick to them. Giving blood is an attainable, realistic and damn feelgood resolution.

Add some hard-hitting reality to the idea, et voila.

Directed, filmed, editted, graded in-house for £2.67.