GAVISCON - GO ON
Gaviscon? OLD, SERious and dated.
But a helpful antacid for the untapped market of twenty-somethings.
The idea was to send a food truck to various UK party spots over last summer. Armed with a newly developed pH-neutral food menu, a great frontman and news that heartburn hits all of us, we helped to sort out people’s stomachs as they finished for the night.
In creating a new, credible art direction for Gaviscon and supporting a culture instead of just talking to it, this campaign helped to define the brand for a new generation. Hopefully a few stomachs had a better morning after, too.
73% of UK millenials are now more likely to buy Gaviscon. All without a TV ad.
Received a D&AD.
