Sweat isn’t a Bad Thing, like every other antiperspirant suggests, it’s the symbol of tenacity and progress. 

That’s the core thought which helped us win the international Rexona (a.k.a. Sure in the UK) pitch at DLKWLowe.

Following this was a 35-day shoot across 3 countries, resulting in 9 short films of efforts and eventual successes. Apparently, it was the biggest budget production to come out of London in that year. 

What’s more, the judo fighter, George, decided he could afford to go to university with that sweet Unilever money and still have cash to take his mum on holiday to Spain.

Helping to win the Carling pitch, I was charged with creating titles for Carling's TV show, In Off The Bar.

£10k and 1 week from briefing to delivery. A great exercise in smashing creativity into pragmatism.

Roger Federer. The man. The dream. The calves.

The money. The years at the top. The future. The desire to do new things and improve. The commercial partnership with an investment bank. The opportunities created with the help of Credit Suisse to do other stuff. The ad to promote that stuff.

It's a fantastic newspaper. So they decided it needed to be given away for free.

Everything done in camera.